A call-to-action (CTA) is one of the most important elements in any email. It’s the moment when your reader decides what to do next. A weak CTA leads to hesitation, confusion, or worse, inaction. A good CTA, on the other hand, gives clear direction, sets the right expectation, and nudges the reader toward a goal. The key is to strike the right balance between being helpful, actionable, and aligned with the reader’s stage in the journey. Below are 50 CTA examples grouped by context to help you inspire action in your next campaign.
Promotional CTAs
When you’re offering a discount, running a sale, or announcing a new product, your CTA needs to reflect urgency and value. But that doesn’t mean it should be pushy. The best CTAs in promotional emails are straightforward, time-aware, and aligned with what you’re offering.
| Promotional Email CTAs |
| Shop the Sale |
| Grab Your Discount |
| Claim Your Offer |
| Browse New Arrivals |
| Get It Before It’s Gone |
| Unlock Your Deal |
| Save Now |
| See What’s New |
| Limited Stock – Order Now |
| Take Me to the Sale |
Newsletter CTAs
Newsletters aren’t always about sales. Often, they serve as a way to educate, inspire, or inform. The CTA here should encourage continued engagement—reading, exploring, or learning more without a hard sell.
| Newsletter CTAs |
| Read More |
| See the Full Story |
| Catch Up on the Latest |
| Get the Details |
| Explore the Topic |
| Continue Reading |
| Dive Deeper |
| See What’s Inside |
| Learn Something New |
| Read the Full Article |
Onboarding CTAs
Onboarding emails guide new users through the setup process or introduce them to your platform. The CTA should reduce friction and make the next step feel easy and obvious.
| Onboarding Email CTAs |
| Get Started |
| Finish Setup |
| Take the Tour |
| Complete Your Profile |
| Set Your Preferences |
| Start Exploring |
| Connect Your Account |
| Customize Your Dashboard |
| Walk Me Through It |
| Show Me How It Works |
Re-engagement CTAs
If your subscribers haven’t interacted in a while, a re-engagement email can bring them back. These CTAs should sound inviting and low-pressure—you’re trying to reignite interest without overwhelming.
| Re-engagement Email CTAs |
| We Miss You – Come Back |
| Still Interested? |
| Check Out What’s New |
| Give Us Another Shot |
| Let’s Catch Up |
| Rediscover Us |
| Take Another Look |
| Click to Stay Subscribed |
| Update Your Preferences |
| Not Ready Yet? Snooze Us |
Survey and Feedback CTAs
When asking for feedback or survey responses, clarity and simplicity are essential. Your CTA should reflect that it’ll only take a moment and that their input matters.
| Survey and Feedback CTAs |
| Take the Survey |
| Give Feedback |
| Share Your Thoughts |
| Tell Us What You Think |
| Answer a Few Quick Questions |
| Help Us Improve |
| Rate Your Experience |
| Leave a Review |
| We’re Listening – Click Here |
| Send Us Your Opinion |
Ready to See These CTAs in Action?
Choosing the right call-to-action is just one part of creating high-performing emails. With BlueDotEmail, you can easily test different CTAs, automate follow-ups, and track what actually drives results, without any guesswork. Whether you’re running a campaign, onboarding new users, or simply keeping your audience engaged, we give you the tools to do it smarter.
Start your free trial today and turn clicks into conversions with every email.
