How to Make Money With Email Marketing in 22 Easy Steps

make money by sending emails

Email marketing can be incredibly lucrative when done right for those wondering how to make money with email marketing.

Whether you’re a beginner or a pro marketer, this guide will walk you through every step.


How to Make Money with Email Marketing – Introduction

Email marketing is not just about sending random emails to a large list of subscribers.

It’s about building relationships, nurturing trust, and providing value.

But can you make money by sending emails? Absolutely, and here’s how.


How to Earn Money by Email Marketing in 22 Steps

Before you start sending out emails, it’s important to lay a solid foundation.

This involves building an email list, choosing the right email marketing free platform, and building eye candy content.


Building Your Email List – Step#01

Building an email list is the first step in how to make money by email marketing.

Here’s how you can get started:


Create a Lead Magnet – Step#02

Offer something of value (e.g., an eBook, a discount, or exclusive content) in exchange for email addresses.


Optimize Your Website – Step#03

Use sign-up forms, pop-ups, and landing pages to capture emails from website visitors.


Leverage Social Media – Step#04

Promote your lead magnet on social media platforms to attract subscribers.


Choosing the Right Email Marketing Software – Step#05

The next step is to choose an email marketing platform that fits your needs.

Some popular options include Bluedot, Mailchimp, Mailgun, and Moosend.

These platforms offer tools to design emails, manage your list, and track performance.


Content – Step#06

Content is king, even in email marketing.

Your emails should be engaging, informative, and tailored to your audience’s needs.

Here’s a breakdown of what to include:

Subject Lines

Write compelling subject lines that encourage recipients to open your emails.

Use questions, curiosity, and urgency to your advantage.

Body Content

Use a conversational tone, personal pronouns, and active voice.

Make your content scannable with short paragraphs, bullet points, and subheadings.

Call-to-Action (CTA)

Every email should have a clear CTA, directing recipients to take the desired action, whether it’s making a purchase, signing up for a webinar, or downloading a resource.


Can You Make Money from Email Marketing?

Now that you’ve built your list and content, it’s time to explore the various strategies on how to make money online with email marketing.


Affiliate Marketing – Step#07

Affiliate marketing is one of the easiest ways to start earning from your email list.

By promoting other people’s products and earning a commission on sales, you can generate income with minimal effort.

Choose Relevant Products

Promote products that are relevant to your audience’s interests and needs.

Build Trust

Only recommend products you believe in and have used yourself.

Track Performance

Use tracking links such as Shortifyme to monitor the performance of your affiliate campaigns.


Selling Your Own Products or Services – Step#08

If you have your own products or services, email marketing is a powerful tool to boost sales.

Launch Campaigns

Use email to launch new products or services with special promotions.

Provide Value

Offer exclusive discounts and bonuses to your email subscribers.

Upsell and Cross-Sell

Encourage existing customers to purchase additional products or services such as Email marketing for accountants.


Offering Online Courses or Memberships – Step#09

If you have expertise in a particular field, consider creating online courses or memberships.

Create a Course

Develop a comprehensive course that provides value and solves a problem for your audience.

Promote Through Email

Use your email list to promote your course, offering early-bird discounts and special bonuses.

Membership Sites

Create a membership site where subscribers can access exclusive content for a recurring fee.


Sponsored Emails – Step#10

If you have a large and engaged email list, companies may pay you to send sponsored emails.

Partner with Brands

Reach out to brands that align with your audience’s interests and propose a partnership.

Negotiate Rates

Determine your rates based on the size and engagement of your email list.

Full Disclosure

Always disclose when an email is sponsored to maintain transparency and trust with your audience.


Redirecting your subscribers to Another Website – Step#11

There are numerous legitimate opportunities for earning money by redirecting your subscribers to other websites.

Many companies offer generous payments, sometimes up to $1 per visit, for directing traffic to their landing pages, content pages, or product pages.

However, you must ensure that the websites you redirect your subscribers to are relevant and align with their interests.

This targeted approach not only provides your audience with valuable content and resources they are likely to appreciate, but also allows you to earn a commission from the companies you promote.

It’s a mutually beneficial strategy, ensuring satisfaction and value for both your subscribers and you.


How to Make Money with Email Marketing for Beginners by Promoting Webinars – Step#12

Hosting webinars is an excellent way to generate revenue and engage your audience.

Use email marketing to promote your webinar, highlighting the key takeaways and benefits of attending.

Offer free registration initially to attract a large audience, and then upsell paid products or services during the webinar such as Recruitment email marketing.

You can also partner with industry experts to co-host webinars, increasing credibility and reach.

Follow up with attendees through email, providing additional resources or special offers, to further monetize your webinar efforts.


Partner with Influencers – Step#13

Collaborating with influencers can expand your reach and drive sales.

Partner with influencers in your niche to promote your products or Architecture email marketing.

Create joint email campaigns, offering exclusive deals or discounts to the influencer’s audience.

Highlight the influencer’s endorsement in your emails to build credibility and trust.


Offer Free Trials – Step#14

Offering free trials can attract new customers and drive sales.

Use email marketing to promote your free trial, highlighting the benefits and features of your product or service.

Provide a clear and simple sign-up process to encourage conversions.

Follow up with trial users through email, offering tips and resources to maximize their experience.

Include a call-to-action to upgrade to a paid plan.

Track engagement and feedback to optimize your trial offer and improve conversion rates.


Promote Events – Step#15

If you host events, use email marketing to promote them and sell tickets.

Highlight the key features and benefits of attending your event, including speakers, sessions, and networking opportunities.

Offer early-bird discounts or special promotions to encourage early registrations.

Include testimonials from past attendees to build credibility.

Use subject lines and engaging content to capture attention.

Follow up with registrants, providing additional information and resources to enhance their experience.


Create Subscription Boxes – Step#16

Subscription boxes are a popular and profitable business model.

Curate a selection of products and offer them as a monthly subscription box.

Use email marketing to promote your subscription service, highlighting the unique value and benefits of your box.

Offer a discount on the first box or exclusive bonuses to attract new subscribers.

Include testimonials and unboxing videos to build excitement.

Ensure your boxes deliver high-quality, curated products to retain subscribers and encourage referrals.


How to Make Money with Bulk Email Marketing by Selling Advertising Space – Step#17

If you have a large and engaged email list, consider selling advertising space in your emails.

Reach out to relevant brands and offer to include their ads or sponsored content in your email campaigns.

Highlight the size and engagement of your audience to attract advertisers.

Provide detailed analytics and performance reports to demonstrate the value of your advertising space.

Ensure the ads align with your audience’s interests to maintain trust and engagement.


Monetize Your Blog – Step#18

If you have a blog, use email marketing to drive traffic and monetize your content.

Promote your blog posts through email, highlighting the key takeaways and benefits of reading.

Offer exclusive content or resources to your email subscribers to encourage sign-ups.

Monetize your blog through affiliate marketing, sponsored posts, or selling your own products and services.


Create a Referral Program – Step#19

Referral programs can drive new subscribers and sales.

Use email marketing to promote your referral program, highlighting the benefits and rewards for referring friends and family.

Provide clear instructions on how to participate and share personalized referral links.

Track referrals and reward participants with discounts, free products, or cash incentives.

Follow up with referred customers, offering additional incentives to encourage loyalty and repeat purchases.


Host Giveaways – Step#20

Hosting giveaways can increase engagement and grow your email list.

Use email marketing to promote your giveaway, highlighting the prize and how to enter.

Encourage subscribers to share the giveaway with their network to increase reach.

Collect email addresses as part of the entry process to grow your list.

Follow up with participants, offering special deals or exclusive content to maintain engagement.

Announce the winner through email and encourage future participation in giveaways.


Bundle Products & Services – Step#21

Bundling products or services can increase your average order value and drive sales.

Create bundles that offer complementary products or services at a discounted price.

Use email marketing to promote your bundles, highlighting the savings and benefits.

Personalize your bundles based on subscribers’ purchase history or interests.

Follow up with customers who have purchased bundles, offering additional incentives to encourage repeat purchases.


How to Make Money with Email List Marketing by Offer Coaching Services – Step#22

If you possess expertise in a particular field, offering one-on-one coaching services can be a lucrative way to monetize your email list.

Use email marketing to promote your coaching services, highlighting the benefits and outcomes your clients can expect.

Include testimonials and case studies to build credibility.

Offer a free consultation or a limited-time discount to attract new clients.

Ensure your emails are personalized and provide valuable insights to demonstrate your expertise.

Follow up with leads regularly to nurture relationships and convert them into paying clients.


How to Make Money Sending Emails Stats

In 2020, the global email marketing market was valued at $7.5 billion.

Projections indicate this figure will skyrocket to $17.9 billion by 2027, reflecting a compound annual growth rate (CAGR) of 13.3%.

This translates to more than doubling its value within seven years, a clear indicator of the growing profitability of email marketing.

With the right strategies, you too can tap into this booming market and boost your income. But first, you should know how to earn money by sending emails.

Studies show that email marketing can generate a return on investment (ROI) of up to $42 for every dollar spent.

Source: Statista


How to Make Money with Email Marketing Free – Best Practices


Segment Your List

Segmenting your email list allows you to send targeted emails to specific groups within your audience.

Demographic Segmentation

Segment based on age, gender, location, etc.

Behavioural Segmentation

Segment based on past purchases, email opens, clicks, etc.

A/B Testing

Continuously test different elements of your emails to see what works best.

Subject Lines

Test different subject lines to see which one generates higher open rates.


Test different types of content to see what resonates most with your audience.


Test different calls-to-action to see which one generates the most clicks.

Monitor Analytics

Track key metrics such as open rates, click-through rates, and unsubscribed rates.


How to Make Money with Email Marketing – Common Mistakes to Avoid

While email marketing can be highly effective, there are common mistakes that can hinder your success:

Ignoring Mobile Optimization

With a significant number of users accessing emails on mobile devices, ensure your emails are mobile-friendly.

Overloading with Content

Keep your emails concise and to the point. Too much content can overwhelm your readers and dilute your message.


Make Money by Sending Emails – Final Verdict

Whether you’re just starting or looking to increase your existing income, the potential to earn through email marketing is vast.


How to Make Money Sending Emails – FAQs


How profitable is email marketing in 2024?

Email marketing remains highly profitable in 2024, with businesses experiencing significant ROI. The global market is projected to reach $17.9 billion by 2027.


How much money can I make as an email marketer side hustle?

As an email marketer, you can earn anywhere from a few hundred to several thousand dollars per month, depending on the size of your email list, engagement rates, and the monetization strategies you employ.


How to make $100 per day with your email list in 2024?

To make $100 per day with your email list, focus on promoting high-converting affiliate products, selling your own digital products or services, and leveraging paid newsletters or consultations.


Is email marketing a good side hustle for engineers?

Yes, email marketing is a good side hustle for engineers. It allows for flexible hours, utilizes analytical and problem-solving skills, and can generate substantial income with a well-targeted email list.


Relevant Guides

How to check if Gmail is blocking incoming emails

How to spy your competitors email marketing strategy