Email List Segmentation – How to Use it for Your Business?

Email List Segmentation

Over the past decade, an increase in online content has made it increasingly difficult to grab the attention of potential consumers. More recently, several new techniques have been tested to garner consumers and stand out among the thousands of companies. One of these techniques, in particular, is known as “email list segmentation.”

This practice creates highly targeted emails by dividing a business owner’s contact list into smaller groups or “segments.” The primary purpose behind email list segmentation is to use tailored content to draw consumer interest so that companies can focus their energy and resources on reaching an invested audience.

 

How does Email List Segmentation work?

You must follow a few basic steps to have successful email list segmentation campaigns.

 

1. Get an email provider.

Email list segmentation is only possible using the services available through an email marketing service provider.

 

2. Implement page-level targeting.

This entails the creation of targeted email opt-in forms on specific pages of your business website, allowing visitors to subscribe to the topics that genuinely interest them.

 

3. Utilize lead magnets.

A lead magnet is a valuable offer to your customers to entice them to provide their email addresses for the subscription. Specific attractions will allow your customers to self-organize into each of the predetermined segments.

 

Once these steps have been established, your email marketing campaign will inevitably yield positive results.

 

Optimizing Your Email List Segmentation Campaigns

There are many categories under which you can organize your email list segmentation:

 

    • New Subscribers.

      Targeting customers through welcome emails is a way to introduce new subscribers to other content, such as blogs or other media, and begin growing relationships.

    • Customer Preferences.

      You can market to customers based on the quantity of content they wish to receive so that they do not become overwhelmed or disinterested.

    • Customer Interests.

      The subscriber has the agency to choose which content they engage with.

    • Customer Locations.

      These are used when the company hosts events or creates specific deals so that only subscribers that are geographically tagged to those areas are targeted.

    • Open Rate (engaged subscribers).

      This allows companies to decipher customer engagement levels to ensure that email campaigns are not wasted.

    • Inactivity (disengaged subscribers).

      With this metric, you can attempt to re-engage the customer, inquire if they wish to be removed from the mailing list, or decide if they should be removed after a certain point of inactivity is reached.

    • Shopping Cart Abandonment.

      This refers to targeting customers who have not followed through with a purchase to re-engage with them.

    • Appointment & Service Reminders.

      This targets customers who have made scheduled commitments and assists them in following through.

 

These represent only a few possibilities a company can employ for their email lists. The decision of which lists to use depends on the content being offered and who comprises the target market. Ultimately, it may be the most beneficial for a company to discover the lists that work best for them through trial and error.

Are you looking to create a deeper connection with your audience? At BlueDot Email, we provide our customers with an all-in-one email marketing platform to help take your business to the next level. Want to find out more? Get in touch today!

Here is another excellent article in the Email List Segmentation Guide!